Lollies by Leah Brand Package

Leah Allen, of Lollies by Leah, is one-woman wonder behind these gourmet, small batch lollipops based in Austin, Texas. What started as a side project alongside her musical career, Allen now ships her lollipops all over in both repeating subscription boxes and assortments. Her lollipops are inventive and fun while remaining corn syrup free.

Allen's previous branding didn't match to the personality of herself or the bright, exciting flavors that she concocts on a stick. The brand previously relied on a singular logo drawing that lost definition when scaled and was supplemented with a mismatched illustration that sacrificed brand cohesion. The goal with the rebrand was to expand the visuals for the multiple applications of Allen's branding and to fit the design better to the personality of the pops and the maker alike.

Ultimately, the direction was inspired by the modernized vintage aesthetic that permeates Austin, Texas with a focus on rounded shapes and circle accents that mimic the true focus of the business: lollipops. The play on transparency evokes the clear pours of the candy elements while the use of outlines keeps even the digital elements slightly homemade and fun.