Anywheres: Stationery Subscription Box

An isometric illustration we did as part of a rebrand for Anywheres, a subscription box for flexible workers.

We didn't know blue would become Pantone's Colour of the Year at the time but we chose it as a significant brand colour due to its tendency to be viewed as calming, reassuring, pleasant and relaxing - all important factors for flexible workers dealing with an unpredictable and often stressful work-life balance. Interestingly, our research discovered that blue, when used as a main colour on a website, can create the illusion of increased connection speed due to its ability to induce a state of relaxation in the user.

However, blue is not immune to demographic factors and it can often be seen as cold, corporate, bland and even evil. As such, we chose to temper it with oranges and pinks in order to bring out its evocative, emotionally resonant qualities.