Cat Fashionista

My client had an existing site for a furniture brand (TheRefinedFeline.com) and wanted the sister brand and site to have a similar, but more sophisticated appearance. The muted pink and gray tones were selected to complement the photography — a moody style focused on the "fiery, fierce" attitude of Cat Fashionistas and their chic cat-centric couture. I also developed the logo and tagline, gift cards, clothing tags, and email templates. The brand was launched at CatCon 2019.