Behind the Seams

Across fashion week, everybody focuses on the incredible clothes and the incredible designers… LIfetime wanted to really highlight the stories of possibility around the women who are the architects, who are the people that support and drive those incredible designers and those ones that don’t really get talked about and aren’t mentioned.

Marketing team behind this initiative was like-here are some photos and copy, come up with something. You have 2 days.

You know we love deadlines.

See it here, https://www.mylifetime.com/lifetime-at-nyfw/behind-the-seams-claudette-tracey.html