Kaspersky

Client: Kaspersky Sector: Enterprise Tech Brief: Branding

Kaspersky provides cybersecurity to 400 million users and 270,000 corporate clients around the world. The company uses deep-threat intelligence and its security expertise to protect businesses, critical infrastructures, governments and individuals.

Following a major repositioning, the brand moved away from the dystopian, anxiety-inducing associations typical of the industry towards a future where technology brings opportunity instead of fear. Our task was to design a new identity system that expressed this brighter vision.