Fitter Stronger Faster

One of the concepts put forward for Fitter Stronger Faster MMA gym in London.

Fitter Stronger Faster is bringing a new style of fitness class to the industry. A series of classes that uses techniques, and exercises professional fighters are known to use whilst training for their fights. The classes will instil a mindset around dedication, aspiration and developing a never give up attitude.

We were asked to produce two routes for the brand identity. MMA dates back to 648 BC and this route is inspired by the origin of those warriors. The symbol of the helmet is known for strength, loyalty, courage, and power - everything FSF hopes to encourage clients to exude. The brand language also plays on terms used within warrior combat.