Product Packaging / Brand Identity Design for Chinese Restaurant

// R O L E
Hired to offer brand strategy, brand identity + collateral design.

// P R O J E C T G O A L
A Chinese culinary outfit was starting out in a seemingly unlikely part of Nigeria. The issues on ground were:

-- What to name the brand.
-- Brand image.
-- How to reach an audience that wasn't used to eating Chinese meals.
-- Market entry strategy.
-- Food packaging.

// S O L U T I O N
1. Helped the brand's executive lead, chart the brand's image direction.

2. Explained the importance of colors in Chinese culture. We worked with the brand to develop an inclusive color scheme that wouldn't offend Chinese customers and was still acceptable to non-Chinese customers.

3. Worked with the executive lead to draft the brand name.

4. Designed the brand icon (logo).

5. Designed the brand collateral.

// D E L I V E R A B L E S
-- Brand Positioning
-- Packaging
-- Print Marketing Materials