Special Olympics Annual Event Logo & Branding

Client: Special Olympics Washington

Goal: Develop a bold, meaningful brand identity for an annual SOWA fundraiser, Day of Inclusion, that will hold shape and continue to be effective for years to come.

Solution: 1205 created a branding package for Day of Inclusion that included a logo, color palette, font stack and brand guidelines. We started with a concept that was a pwerful, simple icon that represented the coming-together of different people and elicited a sense of celebration. The "rings" logo design works in tandem with the impactful typography and word "inclusion." The resulting brand would go on to represent SOWA's new event in 2019 in urban wildposting, a televised commercial, illustrative social graphics, over 50 event signs & banners, t-shirts and more.

To learn more about our Day of Inclusion for SOWA project, or to schedule a discovery call for your own branding project, visit www.1205marketing.com