Pepsi Max Gig Tickets

The Pepsi Max Gig Tickets platform was designed to engage users by offering a seamless experience to search for upcoming gigs and register to win free tickets. The initiative boosted brand loyalty and enriched user engagement.

  • The Gig Tickets section saw a positive reception, with users actively engaging in the platform. The initiative successfully met Pepsi Max’s goals of creating an exciting, interactive space that promoted brand loyalty.

    • Increased User Engagement: The section’s functionality encouraged active user participation, boosting interaction with the Pepsi Max brand.

    • Enhanced Brand Loyalty: Offering free gig tickets created a deeper connection with the audience, reinforcing Pepsi Max’s position as a brand that delivers unique experiences.

    • High Adoption Rates: The platform was widely embraced by users, leading to an increase in both engagement and website traffic.

    The Gig Tickets initiative set the stage for future user engagement opportunities, solidifying Pepsi Max's commitment to delivering memorable, value-driven experiences.

Joanne Belcher
Product Design experiences that delight and inspire...
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