Stark Ratings – Branding, Website & Web App

I was approached by hedge fund rating start-up Stark Ratings to create their new brand identity, marketing website, and web application that algorithmically rates over 7,000 hedge funds.

After some initial strategy and planning, I designed a lightweight brand system, marketing website, and web application. Then handcrafted the HTML, CSS, and Javascript in a manner that optimized for responsiveness while using PHP for implementing user accounts, Stripe subscription billing, user-generated portfolio management, and rating logic.

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