FIFA Concept — Giving Voice to Women's Football
FIFA released a Hackathon competition ‘Give Voice to Football’ with the intention of looking at innovative ways to integrate voice assistants with Women’s Football events and data, due to the sharply rising proliferation and usage of voice assistants such as Amazon’s Alexa, Apple’s Siri and Google Assistant.
With the basis of this campaign and the recent publicity surrounding women’s football—with the FIFA Women’s World Cup 2019 proving to be more popular than its predecessors—we were inspired to find a way in which the technology and the sport could be integrated in order to educate and inform a younger female demographic about women’s football, with the hope to inspire the next generation going forward.