Cheerful Toucan Logo - Sketch

Original sketch and its digital version.

The design process is always exciting, because ideas can arise at any time. That afternoon, exploring the shapes of these colorful birds, I made several sketches based on geometry, among them, one of the sketches that I liked the most was this, the idea of representing the bird in a circular shape, away from the corners and rectangular shapes, It gave the design a more organic, more human aspect, I wanted to create harmony, continuity and fluidity in the design, as if it were a brushstroke that came to life, and this was the result. I couldn't wait to digitize the design. You know that the sketch has something special when you feel anxious to digitize it.

Logo Concept:

Cheerful and harmonious design of a toucan. The logo consists of a graphic simplification of the bird with harmonious spiral-shaped curved lines, forming a letter G. The caricature of the animal, the colors, and its circular shape, project a cheerful and pleasant image to the eye.

The unique form of the design and its simplicity make it easy to read and remember, at the same time, it facilitates its reproduction in different media for design purposes.

Alternative color versions work great for this logo too, as green for eco brands or a CMYK version for print media brands, as seen in the attached images.

Thank you for watching! :)

This logo is ready for sale here:
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