Define

Another illustration for the new Simple Thread site launch. This one pairs with the second step in our product design process: Define.

The drawing was done in photoshop on a tablet and the animations are in css on svgs.

Here's an excerpt from the related section of the site:
Prioritizing what matters.
Building upon the research performed, we distill and prioritize what was discovered, in order to continue rapidly learning and iterating.

See the live version of the animation on the site: Simple Thread - How We Work