New Star Fish Market Logo

New Star Fish Market has been serving fish to the unique preferences of the Lower East Side since 1993. Owner, Jae Duk Suh, and his son Eric, asked us to rebrand their fish market to suit a more modern client while maintaining the same family oriented feel that their current clients were accustomed to. Working with Eric, we developed a new brand identity that utilized a modern flat design as well as being inspired by vintage global fish market identities. ✏️