Colorful Macaw Logo - Sketch

Original sketch and its digital version.

A beautiful and fun experience in the elaboration of this logo. An observation and drawing process that allowed me to remember this colorful animal, enjoy its beauty again and understand its anatomy for a better graphic interpretation of it. Among the ideas I explored, is this simplified version inspired by geometry, the concept is based on the circle, the kindest of the basic geometric shapes, but it has some organic details to break the rigidity of the perfect geometry. This was the final result.

Logo concept:

Beautiful design of a tricolor macaw. The logo consists of a graphic simplification of the bird's head based on geometry and organic strokes to reduce the stiffness of the symbol. The well-defined feathers adorn the head forming a feather ring in the shape of a letter C.

The circular shape of the logo and its simplification make it a memorable, readable and easily reproduced logo for different design purposes.

Alternative color versions work great for this logo too, as green for eco brands or a CMYK version for print media brands, as seen in the attached images.

Thank you for watching! :)

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