C Percent PURE branding

New project came my way yesterday for this amazing new client. She is developing some rad stuff and we're going to use illustrated portraits to give each product it's own "FACE" on packaging.

On the phone, she said "Man, you're one cheery dude. I don't mean to be negative, but people in your line of work are typically sourpusses." My response: "I love what I do. And am always excited for interesting new opportunities to make attractive things."

To people in the creative industry: Stop being sourpusses.