Wanalytics Logo Overview

Wanalytics is a management consulting start-up. They approached me in need of a brand identity. The logo needed to represent their data driven solutions. We chose an indigo colour to represent luxury, power and an approachable tech product. Here is a short overview of the process.

1. Understanding the problem
2. Hand drawn sketches
3. Black and white vector logos with many directions
4. Iteration of best direction
5. Choose colours
6. Finalize direction and colours

More details here:
http://www.veronicagabriellewong.website/wanalytics