Gin bottle concept and packaging

A bespoke gin that could be given to clients at Christmas.

The idea was to create a product that was memorable and produced a little moment people talked about.

We dyed the gin black and hid messages around the packaging, as well as painting lettering onto the bottle that only became visible when the liquid was drunk.

Creative Direction: Anthony Mullinder
Copywriting: Anthony Mullinder
Product Design Zoe Dyer

Full project: https://realityhouse.co.uk/work/memery-crystal-gin/