Visa Patterns Design

Visa's Ukrainian office manages marketing activities in 16 growing economies. The task was to develop a unique style for corporate office branding, souvenirs, and internal marketing, all within the framework of the Visa brand book. This style needed to reflect the local character of the region while maintaining Visa's unified branding. Traditional ornaments, a common national symbol, were reimagined and aligned with Visa's style. This concept was implemented for office decoration, stationery, and business souvenirs in Ukraine, Georgia, Kazakhstan, Belarus, and Azerbaijan.