Heavy Métl Imports - branding & merchandise

Heavy Métl Premium Imports specializes in bringing high-quality, artisan Mezcal brands to the United States. They represent over 8 premium spirits sourced from around the globe.

Original logo, media and product design for web and live events. Custom promotional items include T-shirts, stickers, patches, matchbooks, table cloths and lanyards. All designs and assets were created in Adobe Illustrator, Photoshop and After Effects.

The tour shirt was created as an homage to heavy metal rock bands, showcasing each respective brand and its location of origin in place of tour dates and locations.

The front of the shirt depicts the Aztec god of lightning and fertility, Xolotl adorned with a crown of Agave. He sends a single lightning strike down to represent the Aztec legend of how mézcal was created.

The frame surrounding the "tour" info is comprised of the base plants used to distill each spirit line represented by the company. It is made of sugar cane, Sotol and agave. The Aztec god of fertility, Xochiquetzal protects the corners of this ancient boarder of magical plants.