005 - Aroma Index iOS & Android Design & Dev with Flutter

Keyword: Contribution

Giving away your work for free can be hard. People always expecting immediate results. In the end, what comes along was always the results are not delivered and the feeling of disappointment.

Free Content Marketing is an essential part of every project no matter it is an online or offline business. It requires a lot of time and effort and no guarantee for success. The only thing we can do is to keep iterating and optimizing.

Siuroma is a health care and lifestyle brand that advocate their audience to embrace their life with aroma. They chose to publish a book about aromatherapy as their first product, then they start filming their youtube episode giving out for free to acquire new audiences. When they approach us, they said they want to build an app that indexes all the essential oil information and gives it back to the community for free. They want to become a contributor, build up their audience network and tailor service for their true fans. And we agree this is a very good intent, the app - Aroma Index was designed and developed in 8 weeks with Flutter framework.

When building up your audience and sales funnel, you probably need to create a certain amount of good content for free to drive the traffic. On the other hand, you also need to make sure you have enough runway in your bank account for allowing you to be sustainable to keep creating content. This situation is always a dilemma for content creators, so make sure you only do it if there is a strategic decision behind it.

By Kevin Hon Chi Hang on 2020/01/04

iOS & Android Download: http://aromaindex.com Behance: https://www.behance.net/gallery/84356147/Aroma-Index-Branding-UIUX-App-Development

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