Zona Pengguna Baru Bukalapak

To increase new user transactions in Bukalapak, we designed a new user zone. In the beginning, we try to empathize with our stakeholder vision, try to check the data and research so we define the problems. After that, we make ideation then make the design.

We want to make a specific page for new user promo so we can modify the page easily. Previously, we had an Rp1 items section on the homepage, but we can't make a "crazy" exploration there because of limited space. Then we want to make this new user promo page so we can add more promos here.