Amundsen Blend

Portola Coffee Lab is named after Portola de Gaspar, an adventurer and explorer. So for their winter blend of coffee, we chose Rauld Amundsen - the man who discovered the South Pole - as the inspiration for this special blend. Getting to blend together science, adventure, and South Pole expedition for an exceptional coffee was such a fun project.

I built the main "A" icon with a South-pointing compass arrow built in, breaking out of the shape to signify pushing boundaries and exploring new territory. In my mind, the A shape was always their home-base tent as well, but that's really just for me.

In some applications, like the one shown here, we also inserted Rauld Amundsen into the mark itself.