Paid Search - A/B Test - Form Flow Overhaul incorporating brand

The branding/creative team has rolled out new concept of branding illustrations, colors and patterns. To be able to test the concept agilely, I designed a layout that incorporates branding illustration minimally, and use the branding illustration for the process overview.

The overall form flow and visual design have been overhauled and significantly different from the original (see slide 2 for the original).

This design is different from the original not only visually - it presents more service/product transparency, and cuts out unnecessary information.