Professional Hairstyle folder - layout design
JOC is an acronym for Joy Of Care, meaning that the folder should have joyful pictures, nature related (as the product formula) and bright colors.
The creation of this folder had to be strongly coherent with the exiting product and its graphic showing clearly all the plus and characteristics of each product of this Hairstyle line (JOC STYLE). Layout has to reflect the joyful, young and easy-going mood.
From a first glance you have to understand that is a folder about JOC STYLE products.
MUST:
1- Preserve the strong flower texture in the layout, as the product line.
2- Keep the same color palette as the product line.
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