Vormule | Brand concept.

I have been trying to develop a personal brand concept, including a name for quite a while now. I made a HUGE list of possible concepts and names, but was mostly enthusiastic about this one. In Dutch, vorm means 'shape' and formule means formula. I guess you get the idea. Unfortunately I found out this name is already registered.
The current owner does not do anything with this name-registration except for keeping it occupied.