NIKKEI ROCK

Brand design for Japanese rock and culture festival in Buenos Aires Argentina.

A monogram of the initials of the name of the festival was created, and incorporated into the shape of a pick representing the music.

The design is a fusion between the traditional culture of Okinawa, represented by a sanshin (traditional 3-string instrument of the island) and modern music, representing rock and roll with the electric guitar.

The red color represents Japan and the vintage style alludes to the tradition and culture of this modern musical fusion.

Okinawa is an island located in southern Japan, from which most Japanese immigration in Argentina comes.

I hope you like it!