PayMe - fintech concept logo animation v1

As you probably already know, we love to challenge ourselves with concept projects at Netguru. The opportunity to do so fosters professional growth in all team members, and it’s just one of many ways that help keep us at the top of our game at all times. When we are free to take time to research markets, explore new ideas and learn new skills through our work, creativity flows uninhibited. Today I’m super excited to share a logo concept for an innovative fintech product, PayMe.

Let’s imagine a stale market, bursting at the seams with outdated, overcomplicated banking solutions - perfect environment for a new disruptive player. We wanted to target young adults, frustrated with what traditional financial institutions have to offer. We decided to go with quite playful a character, to communicate the brand’s openness and flexibility. The final colours and shapes were born out of conclusions we had drawn, having performed thorough research of a particular market.

The animation gives the mark some additional flare, brings it to life, at the same time emphasising PayMe’s friendliness and supporting the promise of a seamless digital experience.

I really hope you enjoy this one, let me know your thoughts below. Have a nice day!

We're available for new projects! Drop us a line at branding@netguru.com.
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