Kleverkat Logo

The concept was born from the client’s name, some creative visual association, and the fundamental value proposition of working smarter.

The brand color suited client tastes as well as the concept, and is both bright and bold at the same time. I chose gotham rounded for its classic inspirations and clean, business-oriented lines. At heavier weights it has a bubblier presentation that matches the strokes of the logo graphic, while it still appears entirely business-like in thinner weights used for prose.