Built on Beavs Branding

I was approached by Built on Beavs to create a visual language to launch their new Beaver sports podcast. The system includes a primary and secondary logo, an icon set, collateral for social media, and brand guidelines. The focal point of the beaver’s teeth are reminiscent of a microphone, giving a subtle nod to old fashioned radio. Icons created in a similar weight as the mark paired with a minimal orange gradient color palette work together to create a robust brand identity.