Quote - Paul Rand

Paul touches on perhaps one of the biggest issues facing the modern interface designer.

How do we produce stellar new work, that the public will also accept?

Facebook has been a prime example of this Rand’s theory in the past few years. Constantly launching new features, apps, re-designs, news feeds, etc. There is also a ton of people posting on the
very same network about how much they hate the new changes. Ironic, eh? The same
goes on Snapchat.. Instagram.. Twitter..

No matter how objectively good the new design
is, the majority of the public outcries that they want the old version back.