Brastemp - B.blend | Cyber Monday Lead Ad

Cyber Monday’s proposal, after Black Friday, has an inverse idea of the principal campaign. While the layouts of Black Friday follow the name and it is blank and pink, the principal color of the brand, Cyber ​​Monday brought the idea of ​​light on, new opportunities and technology, as it is a promotion that has emerged in e-commerce.

Thus, the blue gradient, the second color of the brand, was worked together with the brand’s traditional shape and the neon, as a fixed element in the different formats. Besides that, we used a countdown arouse the consumer's sense of urgency and then achieve the campaign goals.