Project #35

Hardwork Workhard is an after school mentoring program for young boys and girls in Philadelphia. I knew I wanted to create a very simple, custom word mark that would play with the rhythm of the name and also be bold enough to stand on it's own. Since the mentoring program is for boys and girls I chose to keep the color palette limited to a bright magenta and cyan.

Check out the full identity here:
http://DaydreamsandNightschemes.com/Project-35