London Fitness - Logo Process

Currently developing the brand identity for London Fitness, a company that does in home personal training 🏠🏋️

Today i wanted to share with you something a little different and show you more of my process when developing a logomark on the computer. As you can see, not everything i create on computer is beautiful, you just have to keep refining and refining upon the previous concept - like Aaron Draplin said, vectors are free.

What do you think of the final logomark i've came up with? This project is still on development so i'm open to feedback!