Siana Aesthetics Medical Spa Logo Concepts

Logo concepts I created for an upcoming high-end medical spa opening in Bridgewater, MA. Each logo concept had its own "name" and rationale.

Concept 1: Spirit Animal (Siana "S" + Swan + Beauty, Elegance, Healing)
Concept 2: A New Beginning (Butterfly metaphor + Brand Mission)
Concept 3: Nurtured By Nature (Siana meaning "Plentiful Springs" + Calming Waters)

The client unanimously went with the first one (Siana "S" + Swan), which ultimately was my personal preference. I'm excited to push this identity system further!