Island GreenWell

Inspired by the Mediterranean island of Corsica and its natural habitat. Island Green Well mineral water comes from a spring in one of the most beautiful regions called Castagniccia. This exceptional, delicately sparkling water, with a pleasant taste, contributes to well-being and health.

After finding this untapped resource the idea was to create a water brand that reflects the taste, value and the culture of Corsica.The name itself borrows much inspiration from the region surroundings and takes certain existing elements to
help and tell the story. One which would resonate with consumer groups such as Y to Z. Main product being sparkling water, however intention was to also show variety and produce offspring products such as still water and Bergamot flavoured Tonic. The focus was to use colour and typography as the driving force behind its communication. Warm pastel like Pantones were used with motive to separate itself amongst other competing brands, as well as show diversity and range between different products.