Pot Au Feu Branding

Pot Au Feu is an established restaurant in downtown Providence, Rhode Island that claims to be the “America’s oldest French Bistro”. Opened in 1972 by the owner, Robert Burke, the restaurant’s locally sourced French comfort food is based on the cooking of Julia Child’s. As the restaurant is somewhat of an institution in the college town of Providence, the restaurant needed an update to their branding that drew in a larger audience.