Cultura × Xmas

🎁 I teamed with Parisian agency Spöka to create an evolutive illustration system for the Christmas 2019 Cultura digital campaign. Cultura is a brand/shop that promote the culture in many ways through books, music, creative tools, DIY products etc... The objective was to create a long illustration made of 9 posts on their Instagram with a tale & Xmas atmosphere, as a advent calendar. Each post was accompanied by a short story that the audience was invited to complete each week to create a unique story.

Discover more about the project here :
https://www.behance.net/gallery/89268209/Cultura-Noel