A Balenciaga Concept

An Art Direction piece mixed with website redesign and personal photography for a conceptual launch of Balenciaga campaigns. Focusing on having full-width banner images with a dark gradient overlay as the main website page.

For full redesign please head over to my Behance which will showcase:

https://www.behance.net/gallery/89651503/A-Balenciaga-Concept

1. Multiple Photography banner image assets
2. Font Selection and Colour inline with their current brand guidelines
3. A recent campaign page for their seasonal launch
4. Redesign of their product listing page
5. Design of their about us page & Footer.

Its been fun incorporating image assets using myself as the model for the campaign launch. It’s giving me a more focus on what is required in terms of Art Direction and exploration. I will be focusing on these elements more in order to grow on myself so keep following.

Alternatively please view my Instagram for the latest photography and Brand shots.
@adeeeel__