Help Elderly People Charity Illustration

In this project, my goal was to move people’s feelings by motivating them to vote for their favorite charity instead of getting a traditional gift. 42 Financial Services then donated to each of these causes accordingly. I wanted to remind people how will those in need to feel when they receive help.

I created 4 illustrations, icons, copywriting, and design and development of the landing page.

The aspiration of the Hospice of Saint George is that a terminal ill person could live a dignified life even at the end without unnecessary pain and deprivation and could stay between his / her relatives in his / her home environment if possible. I tried to connect to the audience by reminding them of their own grandmothers, who feel so comfortable at their own home, full of memories.