Neo Bank

User Experience for a Digital bank with a wide umbrella of financial services for Young Millennial, 22-35 years of age, living in metro and developing cities, earning 40k+ per month

Likes:
1. Experiences
2. Convenience at the fingertips
3. Good, transparent service
4. Intuitive interfaces
5. Personalization
6. To manage money better
7. Tips on better fiscal discipline and education around financial products and services

Dislikes :
1. Long wait times
2. Corrupt practices
3. Redtapism or bureaucracy, specially in banking and financial products and services
4. Pay fees perceived as unnecessary

Behaviour:
1. Digital natives, tech-savvy
2. Shops online
3. Uses UPI apps
4. Likes to save money by searching for offers
5. Online information search
6. Does not mind paying extra for a convenient service