Nike Triathlon | Concept

Hey all 👋

Here are a few shots from a recent grad school project. The assignment was to select a brand and create an extension into a new market. I chose Nike and explored what it would take for them to compete in the triathlon space.

The project was a blast and challenged me to work outside of product design. Just to be clear, this is just a project. As much as I would like to see Nike have a triathlon line, that focus currently doesn't exist.

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