Samsung TX SERIES washing machine

Assignment: Product Design
Context: Redesign of one specific model: Electrolux EWD08
What had to be done?:
- New interface: new pictograms, less words, without removing the dial, and more intuitive, so in order to do that we had to create a :
- New User experience: How the user had to interact? What suits best for the selected user? in this case 20-40 yr. Only moving the dial and tap it could select the program and visualize in the simplest way possible.
-Art direction: The colors communicate a mood, the deep blue and fuchsia color used in 2018 nowadays are a top trend, and that minimalistic style that can that connotes purity.
Everything was made from scratch, I can really say that my added value is modelling and rendering. A value that nowadays it's very important in every design aspect.