Seventh Circle Hot Sauce - Visual Identity

Seventh Circle is a boutique hot sauce brand focused on unique flavor combinations, natural ingredients, and small-batch production.

In exploring the logo, I wanted to create a mark that was easily recognizable and conveyed the brand’s messaging in a simple but clever way. The phrase “You reap what you sow” stuck out in my mind, as the seventh circle of hell is for those who have committed violence, and in this case on themselves. I went with the scythe and illustrated it to be in the shape of the number seven.