Charlotte van Oostrum website

Charlotte is an independent editor, content
manager and strategist for educational organisations and social entrepreneurs. She looked for a designer to create a personal, yet professional identity for her website and business cards.

To capture Charlotte’s personal style, the design is inspired by shapes and colors from nature. To create the visual elements, the shapes are simplified until they are almost geometrical.

The natural pastels are complemented with bold and bright colors. The result is a warm and minimal design for both digital and print that reflects the way Charlotte expresses herself in her work.