Haven - A Plant Subscription Service Concept

Haven is a concept plant subscription service for people who want to turn their home into a plant haven.

Did you know that having plants in your home not only creates a pleasing atmosphere but many plants also purify the very air your breathe making your home happier and healthier.

Customers would be allowed to customize their pot, plant, and stand, and subscribe until the balance is paid.

Played with soothing colors to mimic the gorgeous calming effect that all of those shades of green can bring. The logo and brand moment would be the intersecting circles showing how bringing together yourself, plants, and your home can create a complete space that is happy to be lived in. I also was excited by the "leaf" shape that appears in the middle when they all connect.

Brought in a second option to bring in more of the colors of the entire plant cycle.

Working concept, would like to explore further, but here's a hero shot so far.

Which do you prefer?