AB Test Material: The effect of different call to action buttons

We recently contacted eBay to find out what their main challenges are when it comes to UX and usability. Liesbeth from eBay stated that one of the most frequent questions that pop up on their team is the effect of different call to actions & CTR, their relation between pictures & readability and not to mention the balance between space & scrolling experience...

Decent challenge we’d say, lets give it a go!

Can you spot the changes we made? Find out exactly what we did here: https://uxdesserts.com/ab-test-material-the-effect-of-different-call-to-action-buttons-and-how-can-it-affect-the-bottom-line/