11.11 illustration

11.11 is the Black Friday equivalent in China (and now increasingly in other parts of Asia) that happens on November 11 (surprise!). On this day, we release promotions specially for the China market. This was the core graphic for the campaign, which we applied across banners, marketing emails, and pop-ups. It features popular POIs across various destinations in Asia that the campaign deals extend to. We used the colour red because we found from research that red has a luxurious significance in Chinese culture, and is also the colour often associated with good deals.