Grey Goose: Best of Bars Scenes

I was assigned to create a landing page for L.A Times, featuring Grey Goose brand. L.A Times provide me with the original content, i.e. maps, articles, recipes, etc & wanted to communicate the elegant - best of classic hollywood theme. Based on the information provided, I experimented with various themes to best communicate the content in corresponds with the brand. Given the constrain of size & content, I played with the watermark concept to elevate the branding of the Grey Goose while still maintaining the clarity of contents. Over all of the mockups presented, the dark theme end up capture the vision that L.A times were going for.