Rickerson Cattle Company - Execution

This is a personal Christmas gift I've been working on for my father-in-law's cattle ranch in Southeastern KS. In addition to being a cattle farmer, he's also a bit of a car enthusiast...particularly muscle cars. That said, I wanted an aesthetic that mixed the ruggedness of the cattle industry with an old-school 50's garage look and feel. The brand lends itself well to this script font, which is counter-balanced by a loosely-kerned Futura.